Shinola Campaign

Shinola. An American Company

This project with longtime collaborator photographer Christian Witkin was a series of images shot on location at the Shinola Factory featuring staff from various departments. Shinola was a relatively new company at the time. Its mission is steep in the ethos of made in America, and it supported and trained local workers in crafts such as watchmaking and bicycle making. This was a great opportunity to connect with the people who make up this company and to create a meaningful campaign that was featured in a full-length ad in The New York Times.