Questlove, The Balvenie’s “Quest for Craft”

I created costumes for both the ad campaign and the digital series exploring the convergence of Craft and creativity hosted by Questlove. Collaborating with Greg LaurenXelkom and my studio, we incorporated the concept of handcraft and artisanal into the wardrobe as a nod to the Balvenie’s heritage.
“Quest for Craft” explores creativity through interviews with compelling creators who pour their hearts into what they do. The series, filmed in the iconic Electric Lady Studios, featured four of the most creative minds — legendary Grammy Award-winning music producer Jimmy Jam, comedian Michael Che, punk-rock icon Patti Smith and prolific author Malcolm Gladwell.