The Gold Croc, The 93rd Annual Academy Awards

This Croc, created for Questlove, was gold-chromed as a “meaningful goof,” a way to cast a casual shoe onto the Oscar Red carpet via thoughtful narrative. Crocs made very basic options in my client’s size, so my studio and collaborators Matthew Ready and fabricator Chrome Factory worked the vision. 

The Guardian wrote: “But the biggest pop culture win for Crocs in 2021 was being the first ugly shoe on the Oscars red carpet, as worn by Questlove, in gold.” I said in the article: “The Oscars outfit was to acknowledge the sources of African identity, reclaim and present them at the forefront in a thoughtful and meaningful way. The golden Croc was a nod to the wealth of creativity that springs from the African American community,” adding that Crocs are “a fantastic social and creative canvas.”

This gold Croc was  featured on  BBC.comVogue.comCNET , Refinery 29, Complex Magazine and other news outlets, and became an unexpected global sensation. 

 

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