Rebecca Pietri is a visionary creative, and visual strategist at the crossroads of fashion, art, and entertainment. With over two decades of experience and a portfolio of award-winning work, she has earned a reputation as a thought leader, artist, and collaborator. Catering to a diverse clientele, from celebrated celebrities to museums, Rebecca is dedicated to crafting distinct identities through the use of archives and a unique approach to recontextualization, which she refers to as “Vernacular Styling.”

As a fashion stylist, Rebecca brings a unique perspective to her work as a creative visual strategist, incorporating elements from different industries, such as art, design, and media, to create a cohesive and impactful visual experience. Her passion for uncovering and showcasing the stories and artifacts of artists, record labels, estates, brands, and individuals drives the creation of impactful curatorial works. With her expertise in combining the worlds of fashion, art, and entertainment, she has a proven track record of delivering projects that engage and inspire.

Rebecca’s unique approach to curation sets her apart in the industry. She incorporates elements from physical and intellectual archives to produce fresh perspectives that reflect the past and inspire new possibilities for the future. She aims to build platforms that enable clients to monetize their brands across all forms of expression while fostering diversity, equity, transparency, and collaboration.



“Auctions and African American Art”   Swann Gallery w/ Nigel Freeman and Danny Simmons


Kendrick Lamar Dinner with  Ghetto Gastro

Plus 81 Gallery

Jeffrey Henson Scales:

“Then and Now”

Barron Claiborne:

“Illuminados (Santos Negros)”

Mike Schreiber:

“True Hip -Hop ” in collaboration with Belinda Becker and Spotify

Studio Museum of Harlem

Museum Studies Cohort 2021

Selected Writings

The New York Times

Taking New York by The Hand

Soho New Geeks



Collecting Is an Act of Devotion, and Creation

Client List

EDITORIAL — New York Times, Village Voice, Marie Claire, T Magazine / NYT, Interview Magazine, Mr. Porter, Vogue, Vogue Uk, Elle South Africa, Vogue Japan, In Style, Teen People, Elle Magazine, Maxim.

LIVE PERFORMANCE — NBC Universal, The Grammy’s, The Oscars, The Golden Globes, The Tony Awards, Hip Hop Honors, Es Devlin / Louis Vuitton Fashion Show SS 2016, Yeezy 1 -6  Fashion Show, Victoria Secret’s Fashion Show, Tidal, NBA All Star, Tyler The Creator.

TOURS — Jay Z, Beyoncé, Kanye West, Rihanna (Festivals), Questlove, The Roots / Usher, Jay Z / U2, Timbaland, Jay Z / Justin Timberlake, Jay Z / Eminem, Kendrick Lamar, Anderson Paak, Coldplay.

ADVERTISING — Sony, Island Records, Atlantic Records, Def Jam, Daya X Zendaya, Nike, John Varvatos, Shinola, Sonos, Converse, Citizen Bank, Michelob – Superbowl, Hennessy, Rimowa, Caterpillar, Nike, Volkswagen, Universal Theme Parks, Blue Note Balvenie..

PHOTOGRAPHERS / DIRECTORS — Peter Lindbergh, Ben Watts, Patrick Demarchelier, Jeffrey Henson Scales, Mark Seliger, Danny Clinch, David Lachapelle, Vanina Sorrenti, Norman Watson, Christian Witkin, Michel Gondry, Anthony Mandler, Peter Berg.

ARTISTS — Beyoncé, Jay Z, Kanye, Mariah Carey, John Legend, Elvis Costello, D’Angelo, Questlove, Tom Sachs.

BRANDS — Klein Tools, Nike, Sonos, Rimowa, Cutler & Gross, Crocs, Zegna, Greg Lauren, Balenciaga